When shopping for household goods, we’re often faced with a dilemma: mass-market items that are universal in quality and design VS. Premium brands that are exorbitantly expensive, it’s too difficult to find what we actually want. IUIGA filled the gap between cost and cookie-cutter homeware products, and IUIGA offers, high-quality and well-thought-out daily items at entirely transparent costs.
Despite being a relatively young player, the company has quickly established itself as a popular brand, particularly among people who value quality and conscientious living. The founders took use of digital marketing channels through social media when they initially debuted because they were an e-commerce company by nature.
IUIGA works directly with the top factories and distributes items to customers without the use of intermediaries, they are able to provide great products at far cheaper pricing than other high-end merchants.
The brand has also gone offline, with two locations in Singapore now open and eight more on the way. It also intends to expand to Malaysia.
In this article, our focus is to address the most frequent questions asked about IUIGA, so that the readers and customers can benefit from them alike.
What does IUIGA mean?
The co-founder of IUIGA Jaslyn said:
In Samoan, the word ‘Iuiga’ means ‘quality,’ and the letter ‘I’ is added to the front to communicate the sense of ‘I adore quality.’
“We’re just like you, seeking for something simple: a location to buy well-designed, useful everyday goods at a price that’s affordable to everyone.” She added.
What is IUIGA?
IUIGA is a Singapore-based direct-to-consumer home necessities business. A location where you may find daily things that are simple, elegant, and practical. Made responsibly in Southeast Asia by experienced craftspeople utilising only the best and highest-grade materials.
When was IUIGA founded?
When IUIGA originally opened in 2017, it was a completely online strategy, but it quickly transformed into a hybrid model as they established both an online and offline presence.
What Does IUIGA Sell?
IUIGA has built a reputation for offering Muji-style minimalist things for a fraction of the Japanese brand’s expensive costs, ranging from clothing to bean bags, dinnerware, and bathroom supplies.
In Kitchen products they sell, cookware, chopping boards, and knives whereas in kitchen accessories, bakeware, cutlery, coffee & tea, food storage, tableware and drinking accessories.
Moreover in Storage & Cleaning they have, food storage, wardrobe storage, and cleaning accessories. Personal Care products include skin care, hair care, hygiene care, vanity accessories, makeup accessories, and, bathroom accessories.
They also have a huge range of products and accessories for Mother and Baby! Necessary pregnant items, travel gear, feeding & nursing, toys & presents, bathing & changing and home safety are a few of them.
shopping process and save time on future orders.
How to buy IUIGA Products in Singapore?
IUIGA Singapore displays a vast spectrum of products and accessories on their online store. You can pick your desired product and add it to the cart. While checking out, proceed with payment with Atome. Atome is a Singapore-based payment platform that you can use to buy IUIGA products in 3 simple instalments.
Atome also offers buy now, pay later facility, so it’s okay if you do not have the total amount to pay for your favourite IUIGA product yet; buy it, Atome will handle the rest!