The Fascinating Success Story of Zara Singapore

by Starry   ·  6 months ago   ·  

Zara is one of the most followed, most popular, and widespread fashion retail brands in the whole world. Zara’s motto is to foster a responsible enthusiasm for fashion among a wide range of target audiences, distributed across different age groups and diverse cultures.

With its spectacular introduction of the notion of quick fashion shopping since its inception in 1975 in Spain, the brand evolved drastically around the globe. There are numerous variables that have led to Zara’s success, but is its ability to put customers first is one of its most important traits, which has helped it become the worldwide fashion giant it is today!

Customers are cordially infatuated with Zara. In fact, they have defined the company’s and brand’s culture as one of the best since its inception.

Zara sells apparel for men and women, as well as children’s clothing (Zara Kids), accessories and shoes. Zara TRF is a sub-brand for younger ladies and teens that provides trendier and occasionally edgier products and accessories.

The Beginning of Zara

Zara began as a family business in 1975 in downtown Galicia (Northern Spain) by Rosalia Mera and Amancio Ortega. Its original store sold low-cost knockoffs of well-known fashion and higher-end clothes.

Zara was given to Amancio Ortega since his favourite name, Zorba, was already taken. During the next eight years, Zara’s fashion style and business strategy became popular with Spanish customers. As a consequence, nine new outlets have opened in major cities around Spain.

Inditex was created in 1985 as a holding company, laying the framework for a distribution system that could respond quickly to changing market trends. Ortega coined the phrase “instant fashion” to represent a breakthrough approach to design, production, and distribution that could reduce lead times and adapt to new trends more swiftly.

This movement was spurred by large investments in information technology, as well as the utilisation of groups rather than individual designers for the important design part.

Zara continued actively expanding into worldwide markets and opened its retail stores in Mexico, Greece, Portugal, New York, Paris, Singapore, Malta, Norway, Cyprus, Israel, Belgium, and Sweden.

Zara stores can certainly now be found in almost every developed country.

  • Zara’s first stores opened in Japan and Singapore (2002)
  • Russia and Malaysia (2003)
  • China, Morocco, Estonia, Hungary, and Romania (2004)
  • The Philippines, Costa Rica, and Indonesia (2005)
  • South Korea (2008)
  • India (2010)
  • South Africa and Australia in the early 2000s (2011).

Zara Home,  founded in 2003, provides home furnishings and other design things. They run 183 marketplaces, with 70 of them having storefronts.

It is unsurprising that Zara, which began as a tiny store in Spain, has evolved to become Inditex’s primary brand and the world’s largest fast-fashion retailer.

What is the secret behind Zara Singapore’s success?

A Zara outfit takes roughly 20 days to be created and supplied in its worldwide locations. And, with the fast-fashion label’s quick expansion into e-commerce, customers can expect even speedier delivery.

Floor employees and shop managers get together every day before the doors open at each of the 2,213 Zara stores throughout the world for an essential meeting.

They offer specifics about the previous day’s best-selling goods, things returned by consumers, shopper comments, and trends that personnel have noticed on the ground during this period.

List of all Zara Outlets in Singapore

The Spanish apparel retailer Zara has eight locations in Singapore, including a 15,000-square-foot flagship store in Marina Bay Sands’ The Shoppes.

  1. ION Orchard

2 Orchard Turn, #B2-03 & #B3-05, ION Orchard

Singapore 238801

Opening Hours: Monday-Sunday 10 am-10 pm

  1. Liat Towers

541 Orchard Road, #02-02, #03-02, Liat Towers

Singapore 238881

Opening Hours: Monday-Sunday 10 am-9:30 pm

  1. 313@Somerset

313 Orchard Road, #B1-01 to 05, #01-01 to 05, #02-01 to 06, 313@Somerset

Singapore 238895

Opening Hours: Monday-Thursday 10 am-10 pm

Friday-Saturday 10am-11pm

Sunday 10am-10pm

  1. Marina Square

6 Raffles Boulevard, #02-118 to 120/122 to 126, Marina Square

Singapore 039594

Opening Hours: Monday-Sunday 10 am-9:30 pm

  1. Great World

1 Kim Seng Promenade, #01-158, Great World

Singapore 237994

Opening Hours: Monday-Sunday 10 am-9:30 pm

  1. Jewel Changi Airport

78 Airport Boulevard, #B1-230/231/232/233/234, Jewel Changi Airport

Singapore 819663

Opening Hours: Monday-Sunday 10 am-11 pm

  1. VivoCity

1 HarbourFront Avenue, #01-28, VivoCity

Singapore 098585

Opening Hours: Monday-Sunday 10 am-10 pm

  1. Marina Bay Sands

10 Bayfront Avenue, #B2-08/14/113, The Shoppes at Marina Bay Sands

Singapore 018956

Opening Hours: Monday-Thursday 11 am-9 pm

Friday-Saturday 11am-10pm

Sunday 11am-9pm

The company’s apparel stores are enjoyable to visit since they were designed to imitate an intimate boutique with a related welcoming ambience based on ideals of beauty, clarity, simplicity, usefulness, and sustainability.

Buy anything from Zara Singapore and pay via Atome

Buy your favourite men, women and kid’s clothes from any outlet of Zara in Singapore or shop online from the comfort of your home. Headquartered in Singapore with over 10,000 partnered merchants and available in 10 markets, Atome offers its users the choice and convenience of flexible payment options for a variety of products and services. The app allows shoppers to split their purchases over three interest-free monthly payments by scanning a partner retailer’s in-store QR code or upon website checkout. By splitting their payments, Atome users will be able to better manage their budget while making quality products and services more reachable.

Atome is currently working with over 10,000 brands in 10 regions, providing its customers with the convenience of shopping from their desired brands affordably.

Learn more about Atome at:

Download Atome Mobile Application:

Scan QR to download the Atome app
Scan QR to download the Atome app

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